Netflix cuts prices in some countries to boost subscriptions

Photo by: Netflix
Photo by: Netflix

(Los Gatos, CA) -- Netflix is cutting subscription prices in some countries in a move to keep subscriptions growing and maintain its lead over other streaming services.

The Wall Street Journal reported the streaming giant announced on Thursday that it's lowering the cost of subscriptions in some countries in Latin America, Asia, the Middle East, and sub-Saharan Africa.

Netflix operates in more than 190 countries and has been looking to add more subscribers in newer international regions as the U.S. and Canadian markets become saturated.

The Journal reports the price cuts also are a response to strained consumer spending.