Consumers buy utility items during Amazon Prime Day as Inflation rises

(Seattle, WA) -- A look at what sold the most during Amazon Prime Day this week could give a hint at shifting consumer habits.

Some of the most popular items shoppers snapped up during the two-day sales event included utility items such as diapers and snack-packs. Amazon reported it's best Prime Day ever with 300 million items sold, but rising inflation appears to have changed which items costumers bought.

Numerator, which tracked Prime Day sales, says almost 60-percent of items sold were under 20 dollars. Numerator also found that just under 30-percent of shoppers passed on deals because they didn't see the item as a necessity.