(Frisco, TX) -- Business is booming in Frisco, and the Bison faithful are a big part of why.
Wesley Lucas, Senior Communications Manager with Visit Frisco, says the National title game brings in annually about $9.5 million to the local economy.
Lucas adds that many restaurants in the area keep up NDSU memorabilia due to the number of fans that travel down to the game, and the frequency in which the Bison have played in it.
She says the FCS title game is staying put in Frisco too. The game will be played in the city until at least 2027.